Srinagar: Authorities in Srinagar intensified efforts against drug abuse on Wednesday with a large-scale awareness rally and a street play organised under the ongoing Nasha Mukt Bharat Abhiyan.
Organised by the Traffic Police Srinagar, the event brought together police personnel, students, civil society members, and volunteers, all rallying with placards and slogans to highlight the urgent need to combat substance abuse. The campaign is part of a broader 100-day initiative aimed at building awareness and reducing drug dependency, particularly among young people.
A street performance staged during the rally depicted the damaging social and psychological effects of addiction, drawing public attention and encouraging dialogue on the issue. Officials said such creative outreach methods are being used to engage communities more effectively.
Senior Superintendent of Police (Traffic) Ajaz Ahmad Bhat said authorities are adopting a two-pronged approach—tightening enforcement while expanding public awareness efforts. He noted that action against drug peddlers has been stepped up, alongside intensified campaigns to educate citizens about the risks associated with narcotics.
He added that checkpoints have been strengthened across the city, with traffic monitoring now also focusing on preventing drug trafficking. Increased vigilance, he said, is intended to deter illegal activities and reinforce accountability.
Deputy Superintendent of Police Mehboob Ul Haq emphasized the role of collective responsibility, urging citizens to cooperate with law enforcement agencies. He said sustained coordination between the public and authorities is essential to eliminate drug abuse and ensure a safer future.
The programme is part of wider efforts across Jammu and Kashmir to combine enforcement with community participation in addressing the growing drug menace.
